BMW X1 2012 xdrive28i
Since luxury brands are popular right now, is it safe to assume that any vehicle BMW slaps a propeller
adge on will sell like hotcakes? No, it isn’t. It all depends on how far you’re willing to push the envelope in creating vehicle categories no one really asked for. Case in point: People are probably still scratching their heads trying to figure out what a 5 Series Gran Turismo is.
If a vehicle is the right size and priced smartly, customers will flock from every direction. For Canada, the X1 crossover (pardon, Sports Activity Vehicle or SAV in BMW-speak) seems to be just right. We like quality products, we don’t buy large quantities of big vehicles and our environmentally friendly consciousness prevents most of us from driving around in gas guzzlers.
